Netflix touches down in Poland with T-Mobile

T-Mobile is the first operator in Poland to launch Netflix, the two companies have announced.

The US-based streaming company unveiled what it called “a truly Polish service” that features local content, language, and currency alongside its usual mix of TV and video programming.

The service will launch “later this year” and consumers can sign up to a one-month free trial.

Reed Hastings, Co-Founder and Chief Executive Officer of Netflix, said: “We always knew the Polish people had a big appetite for great entertainment.

“Now we know it and we’re delighted to offer a more localised Netflix experience in Poland that will continue to grow with great TV shows and movies from here as well as around the world.”

Poland is one of more than 130 new countries that Netflix is launching in currently.

Earlier this month, the company signed a deal with Liberty Global to distribute its services to customers in over 30 countries.

In July, Netflix admitted it is not growing as fast as it predicted after only adding half the number of new customers compared to a year ago.

T-Mobile Poland has invested €1 billion in the past year on additional spectrum as it looks to arrest a declining customer base.

The number of mobile subscribers fell by almost 200,000 to 11.6 million in the second quarter.

Revenues were down six percent year-on-year to €721 million in the first six months of the year, while EBITDA was down by a fifth to €220 million.

Source: EuroComms

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