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The top 5 wireless ads: Verizon on top in October, but AT&T moves up

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry’s advertising spending. The results below are for the top five biggest spenders among wireless industry brands from Oct. 1-31.

Wireless brands upped their budgets overall in October, with 17 companies spending an estimated $285.6 million on 94 spots that ran 42,466 times. Verizon continued to lead the pack with nearly 33% of all spending, while AT&T made gains over Sprint and T-Mobile. (Check out how these numbers compare with MayJuneJuly, August and September.)

Here are the top five advertisers in the wireless industry during the month of October, and their top ads:

1, Verizon

Ad with the most spend (est. $25.6 million): “Multiple Fist Pumps” featuring Jamie Foxx

Here are some other key facts about Verizon’s actions in October:

  • Spent an estimated $93.9 million on 15 spots that ran 8,140 times

  • 2.9 billion TV ad impressions

  • Top networks for spend: CBS, NBC and Fox

  • Top shows for spend: NFL Football, College Football and the 2016 World Series


2, AT&T

Ad with the most spend (est. $20.8 million): “Work Thing

Here are some other key facts about AT&T’s actions in October:

  • Spent an estimated $59.2 million on 16 spots that ran 6,777 times

  • 933 million TV ad impressions

  • Top networks for spend: Fox, CBS and ESPN

  • Top shows for spend: NFL Football, College Football and the 2016 World Series


3, Sprint

Ad with the most spend (est. $17.8 million): “Paul and Friends: Talking Sprint and iPhone 7

Here are some other key facts about Sprint’s actions in October:

  • Spent an estimated $51.7 million on 12 spots that ran 11,433 times

  • 2.1 billion TV ad impressions

  • Top networks for spend: NBC, Fox and Univision

  • Top shows for spend: NFL Football, College Football and La Rosa de Guadalupe


4, T-Mobile

Ad with the most spend (est. $12.3 million): “Road Trip” featuring Ariana Grande

Here are some other key facts about T-Mobile’s actions in October:

  • Spent an estimated $40.1 million on 15 spots that ran 5,187 times

  • 1.1 billion TV ad impressions

  • Top networks for spend: CBS, Fox and NBC

  • Top shows for spend: NFL Football, MLB Baseball and the 2016 World Series


5, MetroPCS

Ad with the most spend (est. $6.7 million): “Sprint Nightmare

Here are some other key facts about MetroPCS’ actions in October:

  • Spent an estimated $16.2 million on 8 spots that ran 3,681 times

  • 703 million TV ad impressions

  • Top networks for spend: Fox, NBC and ABC

  • Top shows for spend: NBA Basketball, Latin American Music Awards and Empire


iSpot’s data does not include co-promotions or local market data. Click here for more on iSpot.tv’s methodology.

The company’s software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promos.

The company tracks hundreds of millions of explicit interactions with TV ads across roughly 100 million unique consumersThese interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv, searches on Google, Bing and Yahoo! and social activity on Facebook (including Facebook private views) and Twitter.

The company tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data, to create its results.

Source: Fierce Wireless 

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