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Telekom Austria may extend A1 brand to other market

Slovenian mobile operator Si.mobil will rebrand to parent company Telekom Austria’s A1 brand in 2017 and the rebranding may be implemented in other markets where the company is present, Si.mobil general director Dejan Turk told news agency Sta.

READ MORE: A1 leads in Austrian network quality ranking

He explained that the rebranding has an important synergy effect in the field of advertising, such as when the A1 brand is promoted at international sports events.

Source: Breaking News Point

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