Huawei has grown its smartphone sales over 50 percent in Belgium this year and expects to pass Apple to become the number two on the market, after Samsung.
Huawei Belgium country manager Dirk Pauwels said the company expects to sell around 530,000 phones this year, up from 360,000 in 2015, he told DHnet.be.
He noted that in Spain Huawei is already number two in the market and said it’s “only a matter of weeks” before that’s the case in Belgium. “We will surely surpass Apple, in volume, in 2017,” he said. In terms of revenue, Huawei Belgium grew even faster in 2016, with sales up around 80 percent, according to Pauwels.
The aim is to keep growing in order to become number one on the global and Belgian markets in 2020.
Pauwels said the company’s success in Belgium was driven by the P9 launched in April.
This was the subject of Huawei’s first national TV advertising campaign. This helped build its position in the premium segment market, where the manager said Huawei already takes 15 percent of sales.