Partnership brings unrivalled beauty to your smartphone and allows true freedom of expression
As the world’s third-largest smartphone manufacturer, Huawei CBG debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with The Pantone Color Institute looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global shipments worldwide.
The Pantone Color Institute collaborates with brands around the world to help them leverage the power, psychology and emotion of colour in their design strategy. A unique destination for colour, the Pantone Color Institute forecasts future colour direction, expressing how colour influences human emotion through seasonal trend forecasts, custom colour creation and social commentary, including PANTONE Colour of the Year.
Through this exciting partnership with Huawei, The Pantone Color Institute will continue to explore the language of colour to bring Huawei customers the most striking and on-trend colourways in the palm of their hand.