When new technology comes along, the transition can be harder on some more than others: Kodak was huge name in the era of film-based photography but nowadays their presence in the consumer space is somewhat skewed.
Eastman Kodak Company today announced it has selected ARCHOS, a pioneer in consumer electronics and a strong pan-European company, as a brand licensee in the European tablet market.
The agreement with ARCHOS is the latest extension of Kodak’s brand licensing program and follows on the heels of the successful European launch of the KODAK Ektra Smartphone.
“We are very proud to become one of Kodak’s licensees to jointly develop their brand into the tablet world. We truly look forward to putting these devices into people’s hands”, said ARCHOS CEO, Loïc Poirier. ”We are excited to be adding ARCHOS to our portfolio of brand licensees,” said Brian Cruz, Vice President and General Manager of Kodak’s Consumer Product Group.
“ARCHOS has a strong track record in the tablet sector. The French brand was the first to introduce a GOOGLE ANDROID tablet in 2009 and is recognised as a key player in the European tablet market with broad retail presence.”
The KODAK tablet products will combine chic design with the latest technologies. Apps preloaded on the tablets will provide photo and video enthusiasts with creative options and an 8MP back camera for catching and enjoying memories from daily life will be included.
3G connectivity will enable consumers to share their favourite photos and videos in real time with family and friends.
This is however just the latest move in Kodak’s bid to stay afloat, after selling $525 million in patents to 12 licensees five years ago, thus successfully emerging from its Chapter 11 bankruptcy protection phase.
Kodak already launched of IM5 and Ektra smartphones.
The Kodak tablets will be available in stores across Europe before summer 2017.