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Oppo unveils latest Apple, Samsung killer; its R11 smartphone

Oppo has incorporated fast charging and a 20MP front camera into its R11 smartphone series in an effort to appeal to younger users

Chinese smartphone maker Oppo unveiled its latest flagship series, the Oppo R11 and R11 Plus, hoping to replicate the success of the devices’ wildly successful predecessor Oppo R9s, the world’s best-selling Android smartphone in the first quarter this year SCMP reports.

READ MOREApple iPhone 7 is the world’s best-selling smartphone model in Q1, OPPO R9s is third

In 2016, Oppo emerged as the market leader in its home market for the first time, shipping 78.4 million mobile phones in China and outpacing previous incumbent Huawei, according to research firm IDC.

However, in the first quarter of this year, Huawei pulled ahead of Oppo, with the latter shipping 25.6 million devices compared to Huawei’s 34.2 million, according to IDC.

In 2016, Oppo emerged as the market leader in its home market for the first time, shipping 78.4 million mobile phones in China and outpacing previous incumbent Huawei, according to research firm IDC.

However, in the first quarter of this year, Huawei pulled ahead of Oppo, with the latter shipping 25.6 million devices compared to Huawei’s 34.2 million, according to IDC.

READ MOREOPPO’s new non-China smartphone should avoid Xiaomi’s international mistakes

The 5.5-inch R11 comes equipped with a Snapdragon 660 processor, 4 GB of RAM and 64 GB of storage space. The screen boasts a 1080p display, and other features include a 20MP front camera, 20MP and 16 MP dual camera system, 3,000 mAh battery and a fingerprint sensor.

The R11 Plus is a larger version of the R11, boasting a 6-inch screen, 4,000 mAh battery and 6 GB of RAM.

“The greatest change I see is the camera for the R11. A 20MP front camera, and dual 20MP and 16MP camera is indeed quite powerful and will be the biggest driving factor for anyone to purchase the R11. This will be attractive to the young crowd that Oppo tends to attract,” said Tay Xiaohan, senior market analyst for research firm IDC’s Asia-Pacific Client Devices Group.

Oppo is known for its phone camera technology and fast-charging technology, which it claims can charge a phone to 75 per cent within half an hour.

In 2016, Oppo emerged as the market leader in its home market for the first time, shipping 78.4 million mobile phones in China and outpacing previous incumbent Huawei, according to research firm IDC.

However, in the first quarter of this year, Huawei pulled ahead of Oppo, with the latter shipping 25.6 million devices compared to Huawei’s 34.2 million, according to IDC.

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