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European Telecom Market Overview

Smartphone tariff prices: up to 33x difference in EU27

While in protected markets telco incumbents charge punitive premiums for mobile data allowances on smartphones, in progressive markets 5-10GB, over thousand voice minutes and SMSs became the standard element of the affordable €10-20 (ARPU level) tariffs. In progressive markets (e.g. Estonia, Finland and Austria) a GB of smartphone data volume (including thousands of voice minutes and SMSs) costs on average up to 22 times cheaper than in Greece which is the most expensive market in the EU. Independent challengers (e.g. Tele2 and 3) price on average a GB of smartphone data volume (including similar sized voice minute and SMS bundles) up to 10 times cheaper than Vodafone, KPN, France Telecom, Telefonica or Deutsche Telekom.

Smartphone tariff data volume allowances: up to 500x difference in EU27

Average monthly cellular smartphone data usage has reached 1.5GB and where volume caps allow has exceeded 2GB. In progressive markets independent challengers (e.g. Tele2 and 3) offer for the same price 100 to 500 times more data volume than what Vodafone, Deutsche Telekom, France Telecom or Telefonica offer in protected markets. In progressive markets, when spending €24 consumers get on average 10 times more (13GB vs 1.3GB) smartphone data volume than in protected markets. On top they also get twice more minutes and SMSs.

Data only tariff volume allowances: up to 100x difference in EU27

In progressive markets independent challengers (e.g. Tele2 and 3) offer for the same price up to 100 times more data volume than what Deutsche Telekom, France Telecom, Telefonica or Vodafone offer in protected markets. In progressive markets (e.g. Estonia, Finland and Denmark) a GB of mobile broadband data volume costs on average up to 14 times cheaper than in the Netherlands which is the most expensive market in the EU for mobile broadband. Independent challengers (e.g. Tele2 and 3) price on average a GB of mobile broadband data volume up to 13 times cheaper than KPN, Telefonica, Vodafone, France Telecom or Deutsche Telekom.

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