Greece is a Connected Player market in Southern Europe with 3 operators and 16.2 million mobile connections.
- Cosmote (OTE)
- WIND (Largo)
Greece’s telecoms market has undergone some very tough economic conditions in recent years, leading to lower sector revenue and investment. Operators across the board have seen gross profits tumble, and the continuing economic turmoil will make market conditions particularly tough during the next few years. The dominant player remains the incumbent telco Cosmote (OTE). The company has experienced significant challenges, but is supported by the organisational ability and financial clout of its parent Deutsche Telekom. Despite market liberalisation, Cosmote continues to dominate all sectors in the market.
Greece’s well-developed mobile market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. Operators have invested in LTE infrastructure and technologies including carrier aggregation to provide networks capable of meeting customer demand for data services. This in turn is helping the operators to grow revenue and offset declining revenue from voice and SMS services. Wind Hellas and Vodafone have a mobile network sharing deal in place, and have also partnered to develop a large-scale fibre-based fixed-line NGN.